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7-Point Relaunch SEO Checklist

7-Point Relaunch SEO Checklist

Search engine optimization adherence in the website relaunch/redesign process is a topic I enjoy talking about. In the past few years I have covered a few topics of what to think about from an SEO perspective when undertaking a redesign effort and how to assess...
5 Ways Google Is Changing SEO

5 Ways Google Is Changing SEO

Just a few years ago, search-engine optimization was widely considered a specialized knowledge of how to manipulate Google’s search rankings with clever, secret tactics. While that was an accurate assessment then, the SEO industry has matured. It is now a dynamic,...
Should You Copy A Top Site’s SEO?

Should You Copy A Top Site’s SEO?

Big sites like Amazon.com can teach us a lot about SEO…or can they? Contributor Tom Schmitz gives us the lowdown. Should your SEO emulate the same optimization found on top websites? To answer this question, look at Amazon.com. Amazon.com is in the business...
Local SEO: Focus on Traffic, Not Rankings

Local SEO: Focus on Traffic, Not Rankings

My company speaks to several small business owners that contact us and say things like, “I need to rank higher for my keywords” or they ask, “How fast can you get me to #1 on Google?” They are completely focused on keyword rankings when that is not what is solely...