Are you satisfied with your website’s conversion rates?
The answer would probably be no as 78% of companies are displeased with their conversion rates.
This means that despite having massive awareness most businesses find it hard to convert the influx of traffic to their webpages. And it points out that a lot of web design companies are failing to locate the right strategy in designing to increase the conversion rate of clients.
So let’s identify those elements and what it is about them that boosts conversion results.
Recall the cliché phrase “first impressions matter”? Well, when it comes to the homepage of your website the phrase holds true.
Your homepage is the first detailed look web visitors will have about your site, so you need to both blow them away and hook them in at the same time as quickly as possible.
Some of the things you can do to optimize your homepage for conversions are:
- Utilize bold typography: Studies have shown that big bold letters are powerful in initiating conversions as they make for easy readability.
- Make use of negative space: Negative space is the whitespace in a design void of elements. Such empty spaces provide the opportunity to introduce a call to action button.
- Include a clear call to action: Your purpose of directing traffic to your website must be clear on your homepage if you intend to capture prospects.
- Utilize the F pattern of page element placement: The F pattern states that people read webpages from left to right, so to capture the reader’s attention you need to place valuable details like CTAs and website services on the left hand. Other less important elements like sponsored ads can be on the right hand.
Here’s an example:
2. Contact Details
When prospects land on your website, they’ll most likely have certain questions that they didn’t get answers too while surfing your pages or going through your FAQs.
So its imperative that you include your companies contact details in an easily accessible space of your page as it’ll enable visitors to reach out to you for clarifications.
3. Calls to Action
Why did you direct web users to your website? What do you intend to do with prospects? Your call to action satisfies these questions. CTAs are the steps prospects can take on your website that enables them to move closer to making a purchase or converting.
Simple, clear statements like download now, get a quote or call now are all CTAs you can implement on your webpage.
4. Website Copy
Your website copy should clear and concise. It’s known that web users loath block of texts and prefer simple, straight to the point information. Your aim when creating your copy should be to pass your message across with the fewest but strongest words possible.
5. Landing Pages
A landing page is an individual page that is designed solely to market a set of your products/services or a particular product/service. Landing pages allow you to keep the focus of web users on a specific product or service without them having to wade through the preamble of random copy information.
Landing pages have a tremendous impact on prospects due to their concise approach to passing information to the user via infographics, text, and videos.
Studies have revealed that landing pages with videos see an 80% boost in conversion rates. So that’s something to think about including on your landing page as well.
Every design element and copy on your website must clearly reveal what your brand is all about and what it stands for. Prospects need to get a clear picture of the message your business is trying to pass across and why you do what you do.
Research has shown that 76% of web shoppers who have had a terrible experience with a website’s speed state that they won’t return to purchase from it.
That’s not all:
Pages that take 5 seconds to load have a 38% bounce rate, so poor website speed can cause your business to lose customers as well as prospects.
8. Responsive Website
Most web users prefer surfing the Internet via their mobile devices, in fact, estimates show that the number of mobile web users will hit reach 4.68 billion people by the end of 2019. Knowing this, it’d be a smart move to make your website work perfectly on mobile devices just like on desktop and this can be achieved via responsive design.
Here’s an example of what a responsive website vs non-responsive website on mobile devices:
It’s clear the responsive option is the best move.
Best Practice For Design Elements Implementation
You’ve probably wondered throughout this piece the best way to include these design elements to your website. Well, it isn’t that complicated and you don’t have to do it yourself.
With a web design company like Infinity Digital you can get professional web design services that include these 8 design elements and will ultimately boost your conversions.
When designing your website you need to keep conversions in mind, and you can do this by implementing the various design elements, we just looked out on your web page.