The 21st century is famous for its technological advancements and discoveries. It’s because of this that marketing has changed its course from traditional and shifted to digital. Tablets, laptops, smartphones, and other gadgets have turned into the sole medium to complete everyday tasks. Whether you want to search for information, shop or book tickets online, nearly and merely anything can be done with just a few clicks on a web-enabled device; all thanks to digital technology.
Businesses need to accept the benefits and necessity of these advancements and realize that the only way to get ahead is with an imposing and well-grounded web presence.
Today, digital marketing has become a sensation of this millennium, which functions as a savior to businesses of all types. It’s a set of strategies and tools which promote your brand via a medium – the internet.
All businesses big or small have the same agenda for surviving – profit, and marketers and entrepreneurs know that the path to profit is digitalization. Hence, rather than being left out, it’s best to adapt to internet marketing a.k.a digital marketing.
No matter how successful your business is if you’re a business owner looking for new ways to increase your revenue, then here are ten simple ways to boost your business profits with digital marketing.
1. Create an online presence
The first steps to increase your profit via digital marketing is to have an online presence. You can showcase your business on social media platforms like Facebook, Instagram, Twitter, etc.
Today, according to Statista, there are over 3.9 billion people who use the internet, which gives you a huge platform to work on. With the advent of smartphones, savvy technology has become something which has made the lives of consumers easier to get information about products/services and even buy them.
An online presence lets you stay in touch with your audience in a way they want.
If you are looking for significant advancements, create a website, and register on social media platforms today.
2. Social media marketing
A notable tool for promoting and branding your business online is social media. Unlike other platforms, it’s the perfect platform for your brand to gain recognition like no other.
When you register for paid promotion, your product/service/brand will be seen by thousands on the internet, who might review, recommend, and even rate you. This will help build an excellent reputation for your brand and generate customer loyalty.
Paid social media advertising also helps increase visits to your website, which ultimately results in more sales and profit.
3. Pay Per Click (PPC)
A powerful paid online advertising tool, PPC is used by thousands. It is the easiest way to get online traffic to your website.
PPC is a platform which gives your business a wealth of opportunities when it comes to getting in front of potential users of your product/service.
4. Search Engine Optimization (SEO)
A valuable marketing technique, which is quite underrated, SEO is a content-based marketing technique which is used to drive natural traffic and sales.
It’s a splendid unpaid, cost-effective, and magical way to help your business reach areas which you never imagined or thought possible.
SEO typically ranks businesses in search engines. If your business is on page one, then you will generate more sales.
Moz suggests that 75% of Google users do not go past the first page of the search results and recently, this number has gone up to 92%, which means that if your website is not in the top ten results, then you will not get sufficient traffic which in turn results in fewer sales.
5. Video content
A recent research piece shows that people spend over 5 hours a day watching videos and making buying decisions.
Video is an excellent medium to convey the message of your brand. It gives more visualization and that much-needed human touch as compared to any other sharing tactic.
According to Wordstream, in the United States, more than 85% of internet users watch online video monthly on a variety of devices.
As far as numbers go, according to Animoto, 88% of video marketers are more than satisfied with the return of investment of their efforts in video marketing on social media.
6. Focus on mobile marketing
According to Statista, mobile users are said to be over 4.68 billion in 2019, and this industry has seen an increase of 67%. These numbers are an indication of mobile social media’s power.
What these numbers mean is that there is no reason why businesses should refrain from creating more content which targets mobile social media users.
Once a tool of basic communication, today the mobile is an ideal device for advertising too.
7. Email marketing
There’s more to email than official communication.
If you are strategic and targeted with emails, you can garner more conversions.
Say you’re in the e-commerce business and a user on your website leave a shopping cart abandoned. What can you do? Trigger an email sequence as soon as the cart is abandoned. It’s said that a series of three emails is proven to be effective – you need to send one immediately, one after 24 hours and one after a week.
You can make use of a digital marketing concept called triggered remarketing via emails for shopping carts that are deserted.
8. Content generation
Relevant content, content that your audience is looking for will give your brand more exposure.
Content can be videos, interviews, blogs, testimonials, visuals, website content, pictures, etc.
Indulge in content marketing for your content to reach far and wide and gain exposure.
How do you know if your content is good? If it delivers the right message and wins the hearts and minds of millions.
9. Digital PR
A digital PR strategy will help you build your brands reputation.
The more people talk about your brand, the better the exposure.
10. Measure success
Ad Manager, Facebook Insights, etc. are analytical tools which tell you your results. You will get a look at the interests, age, gender, location, behaviors, etc. of your customers and fans. This will help you gain a better understanding of what your customer is interested in and finds important.
You are in the age of Netflix, Uber, and Bitcoin. Your customers like to choose what they want, how they want, and when they want it. They order products and services on demand and as a result of technology, this is possible. However, consumers are becoming pickier, and the internet is getting more competitive.
What worked five years back, will no longer work. To be relevant, you need strategic digital marketing for your business to succeed.
There’s proof in the pudding that digital marketing has long-term advantages.
There’s proof in this pudding – digital marketing does have long-term advantages.
It’s high time that you jump on the bandwagon and reap the endless benefits.