Speed. Speed can affect and be related to so many different aspects of digital marketing – the whole concept of the World Wide Web relies on the quick response of various functions. Isn’t that why the world switched over to online interfaces? To significantly increase the speed at which the world interacts?
Let’s talk about speed in the context of websites.
Websites are digital gateways; they’ve evolved, developed, progressed, and become a huge part of various business sectors all over the world. If a brand aims to make its mark in the online marketplace, having a stellar website needs to be part of the package? And a slow website brings no advantage.
Here’s what a one-second delay in website loading time can cause:
- Page views reduced by 11%
- Customer satisfaction reduced by 16%
- Conversions in a loss of 7%
- A drop in traffic on Google by 30% (a slower overall load time of all websites)
A single second could cause a lot of damage because time is not just figuratively but a valuable commodity on the internet.
The logic behind this is simple – a slow website means the users are going to be dissatisfied, leading to them navigate away from the website. This then leads a user to look for alternatives; brand which offer similar products and services, and probably have faster loading websites. While the loss of one can become the gain of another very quickly, online delays can be unforgiving if they are left unchecked.
The Importance of Fast Mobile Sites
80% of users today access websites through their smartphones, which is why mobile optimization of sites has become vital. Quick, responsive mobile websites with lesser load time can have several benefits, while the opposite can harm the brand’s visibility and reach. Hence, in all seriousness, working on improving website load time and performance is critical to conversion and lead generation!
Improving Website Load Time and Performance
Here’s a list of 6 simple ways to boost your website’s load time and subsequently its performance:
1. Reduce requests for HTTP
A lot of the loading time for a website is dedicated to downloading various aspects of the site, such as the text, images, pages, and so on. When there are too many such elements on the page, the number of HTTP requests also increases. As a result, your website loads slower, since the number of downloads is also higher.
And how do you figure out how many requests are being made? It’s quite simple. Right click on your website and choose the “inspect” option in the drop-down menu. Next, choose the “network” tab. Here, you’ll be able to see – the name of each element, the type, size, and also the time is taken to load each element. Your job now is to identify which of these elements is unnecessary and deal with it, so that the load time of your website reduces, making it faster to load overall.
2. Choose asynchronous loading
This reduces the time taken and also prevents the page from keeping any elements on pause. A plug-in named WP Rocket Plugin helps with compressing files and also combining related files into single files. Using the same plugin, you can also choose to load these files asynchronously and save on load time.
3. Pause large files
4. Opt for a quicker DNS server
The response time of your website is driven by many factors, and the DNS server plays an important role in this. The Domain Name Server looks for an IP address attached to a URL every time it is typed into a browser. So, when a user types in your website’s URL, how long the DNS lookup takes to find your IP address can also dictate how quickly your website loads.
So, after doing a check if you feel like this response time is taking too long, explore your other DNS options and opt for one that is faster and more responsive.
5. Optimize image files
Large image files on your website are bound to affect the load time and performance of your website. Images on a website are surely important and add several benefits to the site, but images that load too slowly can increase the bounce rate of a website by quite a bit.
As a solution, it’s smarter to compress images into smaller, more compatible sizes so that they load quickly and don’t hamper the website’s performance. Remember that mobile sites are the most popular version right now, so compressed image files can be an added advantage.
6. Browser caching is important
When users visit your website more than once, it can be cumbersome for the entire site to take the same time to download all elements over and over again. A simple way to prevent this is to enable the browser to create caches. The caches remember some aspects of your website and store the data so that you don’t have to worry about the loading process slowing down each time.
Based on the type of server you choose, the browser caching process is different. But once you enable this, many of the elements will be pre-loaded on the user’s browser, which means it will load much faster each time.
In a Nutshell
The aim of getting a website to load faster is to ensure that your users are satisfied and have the inclination to revisit your website and also to reduce bounce rates. A quicker website provides better conversions and also leads, and improves the visibility of your brand by a few notches. In the end, if your website can deliver content, information, and also be as responsive as possible, you can be rest assured that you’re getting ahead of the curve in the right way!