Art comes in many forms, too many to count or name, and it’s dynamic as well as continually changing. Think of art as that one large category under which all creative pursuits can be grouped. For the longest time, art was all about putting paint and paintbrush to canvas, but those dynamics have seen a major shift today.
Graphic design, web design, digital art; all of these have become immensely common and popular.
The truth is, digital art is just as detailed and complicated as the traditional forms of it. Getting the right shades, picking themes, creating symmetry, and yet managing to add-in an element of surprise, all of this requires a keen artist’s eye.
Creating a Great Web Design
Web design has to be as balanced as possible; all the technical aspects and elements in place, along with a great look and feel that ensures a stellar user experience. A simple description would be logging into a website, and thinking to yourself, “Wow, this is a smooth website!”
The basic layout of standard websites from back in the day has evolved to a more immersive, interactive version in today’s market. For businesses and brands especially, having a brilliant website can do wonders for their reputation, brand image, and also their reach worldwide. So, one can safely say that web design is nothing short of an artist’s job!
5 Steps To Create Stellar Web Designs
While creative freedom is always given to the web designer, certain tips can help define their ideas into more appealing websites.
Let’s have a look at some current web design tips:
1. Keep it decluttered
A cluttered website can be a web design blunder in many ways, because the minute a user logs in, they’re probably going to be more confused and less curious. In the past, websites heavy with text and too many images passed off as “decent” websites, but today, the less cluttered a web design is, the better. A smart way to tackle this is to compartmentalize the website into neat and clean sections and ensure that each element is in the right section.
When a single webpage loads, studies show that anything more than 40% of content and images together would be overwhelming for a user, and detrimental for a brand. This is going to increase bounce rates and reduce clicks and eventually results in lesser on-page traffic. So, rule number one is to keep it organized and not complex in any way.
2. Get graphic
Graphical representation of ideas is always a great way to communicate because visual appeal is quite a universal concept. Sometimes, the best way to put forth a whole chunk of data is by using imagery, graphs, infographics, or a judicious combination of all of them. Take Leandro Pedretti’s website, for example. It’s a visual treat, with very less text and more visual elements that truly give you a real-time feel of their services.
The right mix of information meets graphical representation can make all the difference. And while it’s not overbearing in any way, it also doesn’t miss out on communicating all the important information to the user!
3. Colors and themes
There was a time when black and white websites were considered the best, and then colors started becoming bolder on web pages. Right now, web designers have all the freedom to experiment with colors, within brand guidelines, of course, but even in such a case, there has to be a certain theme.
The History of Icons site is an absolute treat of Colors and design elements, but there is also an underlying pattern. It’s a blend of pop colors, following a theme of old-school video games. The shapes are mostly quadrilaterals, and the placement is asymmetrical. And while all of that might seem too messy on a single site, the beauty lies in how well it all comes together as a single platform.
Hence, a design has to be connected, and colors and themes are a great way to do this.
4. Fonts and typography
For websites where text heaviness cannot be avoided, which happens in case of product-oriented websites or B2B sites, the trick is to be as appealing as possible with the typography. Digital text doesn’t give us as much control over the appearance of the font as actual pen and paper does, but there’s the advantage of a plethora of font stacks a designer can choose from.
Text is just as important as the images on a website, period. Even if the theme and the colors, and even the graphics are all spot-on, font that doesn’t complement the overall style of the website can potentially ruin the whole design.
Arial and Helvetica are the two most popularly used fonts by web designers because of their simplicity and how easy they are to read on the screen of all sizes. But this doesn’t mean that designers cannot experiment with typography, as long as it falls in line with the whole look of the website.
5. Videos and animation
Some websites today are choosing to start their landing page with an introductory video, either in live action or animated. Videos are known to grab the attention of users almost instantly, and also retain their attention longer than plain text and images. Also, the video gives the designer a lot of scope to explore their creativity, and formulate something truly stunning for a website.
In general, marketing terms itself, videos are a go-to option as per current trends. Even on-page animation for websites is a great shift from the dull, regular content to something more fun and engaging for users. Informal communication on websites is a massive trend in the current market, and a web design that can incorporate this is undoubtedly going to receive positive reviews.
There’s never going to be a set of tips or rules when it comes to web design because it is a form of art that is never constant and always changing. However, the market today is more open to new ideas, new designs, and also out-of-the-box websites that make a statement. The idea is to capture a user’s attention, enough to make them want to go through the entire site, either because of curiosity or because of fascination!