“Every aspect of marketing is pointless if it doesn’t yield conversions.”
– Jeremy Smith
Conversion is the ultimate aim of any good marketing plan. And it goes without saying that conversions are extremely hard to attain. Research has even shown that the average conversion rate is 2.35%, which means that for every 100 persons sent to your website only 2 to 3 people will convert.
So you’re losing out on about 97 potential buyers in every 100.
Well, there’s hope to achieve higher rates as the top 25% of brands across various industries have conversion rates of 5.31% or higher; all you need to do is find out the conversion strategies such businesses use and implement them into your own strategy
Let’s see 7 of these design conversion hacks that’ll see your conversions skyrocket.
1. Negative Space is Your Friend
Negative space is the unused or empty areas of your webpage and when designing your website you’ll want to make the best use of it.
Here’s an example:
Most newbie designers try to fit everything into a webpage and ensure that there’s no negative space but this is counter-intuitive as the information overload wearies web visitors before they even read what you’ve written.
The result is that visitors bounce, ultimately costing you conversions. To avoid this you need to embrace negative space; break down the text into few lines, use images to simplify your message and avoid the huge block of texts.
2. Use the Right Colors
This may be crazy but 85% of consumers state that colors were responsible for their purchase, which implies that as most designers do, colors aren’t an aspect of web designing to overlook.
You need to use up to 4 colors on your webpage; one for the text, another for the background, one for any inbound link and a contrasting color for your CTAs.
Using a contrasting color for your CTA is crucial, as it’ll help it stand out to the visitor and will most likely influence a click.
The colors you use also determine the kind of emotions you evoke from your prospects. So choose colors that stir the emotion needed for your consumers to engage your offer.
Here’s a visual elaboration to help you out:
3. Navigation Simplification
Web users aren’t the most patient people, in fact, statistics reveals that you’ve got just 8 seconds to capture the attention of a visitor before they hit the back button. This makes it crucial to ensure your website is smooth enough for them to navigate.
If a prospect can’t find what they are looking for quickly on your page, they’ll certainly hit the back button. To simplify the navigation process place your website’s search bar at the header, and ensure that every navigation point is clearly visible at first glance.
4. Avoid Free or Standard Templates
Free templates are great if you’re just testing your design skills or just want to mess around with a few designs but when it comes to your business they’re a risky move. Standard templates are overused and they give visitors the perception that your brand is cheap.
You need a template that’s unique to your business, customizable, as well as frequently updated and paid templates offer such.
5. Use an Animated CTA
There can be conversions without a call to action, as the visitor must be directed somehow on how to engage with your offer. However, the way you present your CTA is vital.
“Statistics reveal that accompanying CTAs with videos boosts conversions by 144%.”
That’s not all:
“Introducing buttons to your CTAs increases CTA by 80%”
These stats show that animated CTAs are extremely powerful and have the ability to influence your prospect’s decisions more efficiently.
6. Integrate High-Quality Visuals
Humans are visual beings.
Studies show that the brain responds to visual stimuli more than any other kind, in fact, 90% of the information the brain processes is visual.
This gives you a clue as to how effective visual content is in influencing prospect decisions. With that said, you’d want to avoid low-quality images since your visitors’ attention would be drawn to every visual on your landing page.
You can get quality images by hiring a professional photographer to take quality shots for you or get a professional graphic designer to ensure that only quality visuals are used.
7. Responsive Web Design
In 2018, 52.2% of all web traffic was from mobile phones and the percentage keeps rising, as more web users prefer surfing the web on mobile devices.
In lieu of this, it’d only make sense to ensure that your website is optimized for mobile devices.
If users access your site with a mobile device and it takes forever to load, and they have to zoom in to see your content, there’s no telling the number of potential buyers you’ll lose.
Your best move is to go for a responsive design that adjusts your web page to whatever device visitors are using.
How to Incorporate These Design Tips Effectively
The easiest and most effective way to incorporate these 7 web design tricks on your website is by getting a web design company to do it.
And if you are looking for the best web design company in Coimbatore, Infinity Digital is your best bet. Click here to check out our services. We have a proven success track record over the years as our portfolio shows.
Raising your conversion rate is hard but with the right strategies, you can do it. Simply implement the design hacks listed above on your landing pages and watch your conversions rise.